On this week's episode of Barbell Business - a weekly podcast that's become a do-it-yourself to growing a successful gym business - the gang focus on the importance of video marketing in a successful gym. CTP - recovering pizza delivery guy, and filmer of Barbell Shrugged productions since day 1 was kind enough to plug the #photofit blog as a resource to learning the basics of CrossFit-centric photography.

The episode is a great listen if you're on the fence about hiring a professional photographer or videographer to help grow your gym, but even more importantly it empowers the gym owner in the myriad ways they can produce their own top-notch content. Check it out!